Telegram renames Toncoin to Gram; TON jumps 13%

Telegram CEO Pavel Durov announced on Monday that Toncoin will be rebranded as Gram. The token’s price rose more than 13% over 24 hours to about $2.12, touching $2.26 at one point.

Durov posted on his official channel that “Gram was the original name of TON’s currency in the first white paper.” He added that Telegram is “returning to our roots-and starting a new chapter.” The post stated The Open Network will keep its TON branding while the token name changes, and the rebranding is expected to take about three weeks.

In May, Telegram announced it would replace the TON Foundation as the primary driver of The Open Network and become its largest validator. Since then the network has lowered transaction fees and increased block rate to speed processing. Durov called the effort “Make TON Great Again.”

Market response was immediate. TON rose more than 13% in 24 hours to roughly $2.12 and was up about 58% over the past month. The token remains about 74% below its 2024 peak of $8.25, which coincided with heightened interest in Telegram-linked crypto gaming.

Telegram originally planned to issue a token called Gram in its initial white paper but abandoned the project in 2020 after a regulatory dispute with the U.S. Securities and Exchange Commission. Community developers continued work on the protocol and issued Toncoin, the token now being renamed. Durov’s announcement marks a renewed operational role for Telegram after several years of distance.

The post did not include a detailed rollout schedule beyond the three-week estimate and did not specify technical or governance changes tied to the rename. Exchanges, wallet providers and token listings will determine when users begin to see the Gram name in wallets and trading pairs.