SpaceXAI to livestream 72-hour AI startup build

Three SpaceXAI employees will attempt to build a startup from scratch over 72 hours using Grok Bot AI agents, streaming their work live from a San Francisco venue from Sept. 15–17. Sessions run daily from 8:30 a.m. to 6 p.m. Pacific time and the stream will be available worldwide.

Matt Palmer, Lauren Tan and Roshan Sadanani will begin the event with no company name and no product idea. The team will select a name, define a product concept and create a plan on camera as they work.

Grok Bot is SpaceXAI’s agent product, separate from the Grok chatbot on X. The product consists of AI agents that users can name, assign objectives to and deploy across apps and websites. The builders plan to use Grok Bot for ideation, planning, product calls, engineering tasks and deployment. Other SpaceXAI staff will join for dedicated sessions on sales, customer support and marketing operations.

Organizers described the livestream as unedited and continuous during business hours. In a post about the event, they wrote, “We’ll use Grok Bot for every part of the build — from ideation and product development to real engineering work and deployment.” The stream will allow viewers to observe how much the human builders steer, edit or correct the agents as decisions are made.

SpaceXAI was formed after SpaceX acquired xAI in an all-stock deal in February that valued xAI at $250 billion. The company later acquired coding firm Cursor in August for $60 billion. Grok Bot has been publicly available for roughly a month.

The event is a demonstration run by the vendor rather than an independent trial. Organizers said the stream should make clear what it means to “build a company” with agent assistance, and whether the team produces a working product with users or only a name and a landing page.

The build arrives amid ongoing concerns about agent safety and misuse. On Sept. 11, a rival lab published a report documenting how its models were used for cyber operations, surveillance, fraud and conventional weapons work, and removed the accounts involved. Elon Musk wrote on X that “Grok is not yet a preferred choice in this arena” and added uncertainty about how to feel about that. Reports indicate that agent products have been used in several conflict-related contexts.

Other issues have surfaced around Grok Bot. A reported domain dispute involved an anonymous owner who demanded $1 million for a related domain name. Observers will watch how the builders handle errors, unexpected agent behavior and real engineering challenges during the live run.

The Grok Bot Galaxy stream will show the step-by-step process of launching a company with agent assistance. The visible outcome will range from a deployable application to a proof of concept or early-stage planning, depending on the work completed during the three-day run.