Ricardo Salinas Allocates 80% of Liquid Portfolio to Bitcoin

Ricardo Salinas, founder of Grupo Salinas, holds 80% of his liquid financial portfolio in bitcoin, an increase from roughly 70% after purchases during a recent price dip. The allocation covers only the cash and investments he manages directly and excludes his businesses, real estate, aircraft and other hard assets. The remaining 20% of that liquid portfolio is invested in gold and silver mining equities and a small number of bitcoin mining companies.

Salinas explained he keeps no stocks or bonds in the liquid portfolio and converts new fiat into bitcoin as soon as it is available. “As soon as I get my hands on some fiat, I turn it into bitcoin,” he said.

He recommended dollar-cost averaging for ordinary investors and cited retirement accounts as a practical way to gain bitcoin exposure. He also suggested homeowners consider ways to convert some home equity into bitcoin exposure, and confirmed he persuaded his wife to mortgage a property and invest the proceeds in bitcoin to hold a real asset while reducing fiat exposure.

On price outlook, Salinas agreed with very bullish targets in direction but declined to set a timetable. “It will be a million dollars, but I don’t know when,” he said. He highlighted MicroStrategy’s STRC preferred shares, which carry an 11.5% dollar coupon, as one option for investors remaining in fiat instruments.

He rejected technology stocks tied to artificial intelligence as overpriced for his conservative, value-focused approach. He described his investment stance as more aligned with long-term value than speculative growth sectors.

Grupo Elektra, part of Grupo Salinas, disburses about $500 million a week in peso-denominated remittances through its retail network, equivalent to roughly $50 billion to $60 billion a year. Salinas reported that about 80% of Mexican remittances are still paid out in cash. His Coinpro unit is building a cross-border payment rail that uses dollar stablecoins to move funds between the United States and Mexico with a technology partner; he characterized stablecoins as a form of digital bank deposit and said his preferred long-term approach is to route value into bitcoin and settle locally.

Regulatory limits prevent Banco Azteca, the Grupo Salinas banking arm, from offering tokenized or crypto-asset services due to standing orders from Mexico’s central bank. Salinas criticized government incentives that he says favor cash-based activity and used strong language to describe current officials’ conduct.

For the first time in public comments, he acknowledged he may run for Mexico’s presidency in 2030 if other options fail to protect domestic conditions for his family. He traced his skepticism of fiat currency to family discussions about the U.S. dollar’s departure from gold convertibility in 1971, first encountered bitcoin at a 2013 conference and later adopted a buy-and-hold approach. His holding advice is concise: buy bitcoin when possible, store it securely and avoid watching price movements constantly.