My Pet Hooligan debuts HOOLI token with May 18 airdrop

AMGI Studios will debut the HOOLI token for the My Pet Hooligan franchise during the 30th-episode finale of the short-form animated series “Hell or High Hooli: An Underdog Story.” An airdrop of the token is scheduled for May 18.

AMGI described HOOLI as a participation layer across the My Pet Hooligan ecosystem rather than a required in-game currency. The studio stated token holders will receive early access to upcoming games, new animated content, planned AI-driven character integrations, and future expansions into film, merchandise and music.

The studio noted HOOLI will not be necessary to access or play existing franchise games.

The 30-episode series was released across X, TikTok, YouTube and Instagram. AMGI reported the My Pet Hooligan game has surpassed 600,000 downloads on the Epic Games Store.

Production used a hybrid model that combined motion capture, traditional animation, live-action elements and AI-assisted tools. AMGI said that workflow shortened production timelines and allowed storyline adjustments in response to real-time audience feedback and changing market trends.

AMGI embedded the token generation event into the series climax so fans following the show can participate in the TGE during the finale. The company plans additional rollouts tied to its roadmap for games, animated content and AI-driven character features for token holders.