Galaxy wins 15-year, $70M naming rights for Texas Tech stadium

Galaxy Digital reached a 15-year, $70 million agreement to rename Texas Tech’s Jones AT&T Stadium as Galaxy Stadium beginning with the 2026 season. The company will be the university’s official data-center and digital assets partner and will receive branding across football and men’s and women’s basketball.

The contract, announced Friday, includes new name, image and likeness (NIL) opportunities for student-athletes, along with branded activation campaigns and original content tied to athletics. The Red Raiders will open Galaxy Stadium on Sept. 5, 2026, against Abilene Christian.

Galaxy is building Helios, a data-center campus in nearby Dickens County, with 1.6 gigawatts of approved capacity for high-performance computing. The company has said it is investing billions in the site; CEO Mike Novogratz described the campus as ‘the infrastructure that powers the code economy’ and pledged to hire locally and be ‘a good neighbor.’ The Helios project is central to Galaxy’s shift from crypto trading and asset management to large-scale compute for artificial intelligence and other intensive workloads.

The Nasdaq-listed company, trading under GLXY, reported a $482 million quarterly loss earlier this year and saw its stock fall. Galaxy’s financial results have coincided with a corporate push into data centers and AI computing, a pattern also seen among firms with roots in crypto and Bitcoin mining as they develop facilities that can serve AI workloads.

Large data centers in West Texas have prompted questions from communities and regulators about water use and the strain on the power grid. Galaxy has said the Helios campus will operate a closed-loop water system; regulators and local officials are expected to monitor resource demands as construction and operations expand.

Athletics director Kirby Hocutt characterized the arrangement as a long-term partnership, writing, ‘We’re pleased to welcome Galaxy as the new naming rights partner of our football stadium. This long-term partnership with Galaxy will have a lasting impact on Texas Tech Athletics.’ Financial terms commit $70 million over 15 years and formalize Galaxy’s role in the university’s athletics and student-athlete engagement efforts.