Binance.US Aims to Reclaim 20% of U.S. Crypto Market

Binance.US says it is out of a two-year ‘hibernation’ and is targeting a return to roughly 20% of U.S. crypto trading. The exchange cut maker fees to 0% and set taker fees at 2 basis points, equal to 0.02% per trade. Stephen Gregory became chief executive in March and outlined a plan to restore liquidity and traders to the platform.

Gregory described the fee structure as ‘essentially almost a no-fee exchange.’ He outlined plans to keep a lean team and to generate revenue from custody and other services alongside spot trading. Gregory has reached out directly to top users to gather feedback and offer incentives intended to rebuild order flow and market depth.

The two-year slump followed regulatory and legal issues affecting the wider Binance brand that reduced Binance.US’s U.S. business. The company states it operates as a U.S.-only entity with its own governance and licenses, while sharing a beneficial owner and the Binance name with the international group.

Binance.US is preparing to seek additional U.S. licenses that could allow the firm to offer derivatives, perpetual futures and prediction markets if regulators grant approval. The company is monitoring congressional market-structure legislation that aims to clarify which agencies oversee digital-asset trading.

Coinbase remains the largest U.S. spot trading platform and Kraken has been expanding its services. Binance.US plans to rely on custody, institutional services and other revenue lines to complement trading revenue from low-cost execution.

The global Binance group recently marked its ninth anniversary and has promoted tokenization and new products worldwide. Binance.US is focused on rebuilding its U.S. business and meeting American regulatory requirements.