Animoca, Reap and Pivota plan AI-agent commerce trial

Animoca Brands’ AIR and Minds are partnering with Hong Kong-based card issuer Reap and Palo Alto-based commerce infrastructure company Pivota on a proposed system for AI-agent purchases. The first test will involve one unnamed merchant, and the companies have not provided a launch date.

Minds is a personal AI agent that users access through Telegram or email. AIR connects applications and agents to Moca Chain, Animoca’s identity network, whose mainnet went live at the end of September.

Under the proposed design, AIR would provide a Minds agent with verified user attributes and entitlements. The agent could then claim an offer or access a service using cryptographic proof that the user qualifies. The proof would confirm eligibility without exposing the personal data used to establish it.

Pivota would use live pricing, product availability and information about merchant checkout systems to select a product and merchant. It would place the order through the merchant’s existing commerce infrastructure. Reap would issue a payment card and create credentials limited by merchant, spending amount and time period. The system would apply eligible coupons and complete checkout.

Pivota would not handle the funds, according to the companies. The merchant would remain the merchant of record, while its storefront, loyalty program, eligibility rules and promotional systems would stay in place. The release describes the potential customers reached through the system as “qualified agentic users.”

The planned demonstration would test the full transaction sequence. It would start with proof of eligibility, followed by product and merchant selection through Pivota, application of an offer, creation of a restricted payment credential by Reap and transaction authorization.

The announcement does not identify the merchant, state whether real money would be used or name the card network. It also does not specify who would issue the entitlements, how merchants would verify the proof at checkout or who would handle disputes if an agent selected the wrong product or exceeded its authorization.

“Agents should not have to interact with digital ecosystems as unverified entities,” Yat Siu, Animoca Brands’ co-founder and executive chairman, said in the announcement.

Reap co-founder Daren Guo described the payments issue as a lack of proof about whom an agent represents and what it can spend. He characterized the arrangement as a pilot and an early stage of the companies’ work on agentic payments.

Reap says it processed billions of dollars in stablecoin-funded transactions in 2025. Payward, the parent company of crypto exchange Kraken, completed its acquisition of Reap on July 1 in a deal valued at up to $600 million.

Pivota says its shopping agents can reach about 1,000 major brands and that it indexes smaller merchants so agents can find them.

Animoca launched Minds in February. In July, the company reported completing a live pilot with Visa in Hong Kong in which Minds agents found card rewards and completed purchases within user-set spending limits.

Other companies are developing agent-payment systems. MoonPay launched MoonAgents Card in May, allowing agents to spend stablecoins from an onchain wallet through a virtual Mastercard. Reap and Visa announced on Sept. 23 that they would explore agent payments within user-defined limits as part of a stablecoin card expansion across more than 100 markets. Verona, a network backed by Animoca, launched a stablecoin for agent payments on Sept. 28.

The announcement does not state when the combined system could become available to Minds users or whether a stablecoin balance would fund purchases.