Steak ‘n Shake to debut Bitcoin milkshake on April 27

Steak ‘n Shake announced on X that it will debut a Bitcoin-themed milkshake on April 27, the opening day of Bitcoin Conference 2026, which runs April 27–29. The social post used crypto slang and did not include flavor, price or availability details.

The promotional post read, “Get a HODL of our new Bitcoin Milkshake.” The April 27 launch date ties the product reveal to the conference schedule.

The chain began accepting bitcoin payments about eleven months ago and has attributed an increase in same-store sales to that payment option.

In an April statement the company wrote that bitcoin payments “are faster and saves us money” and that it had “reinvested savings into product quality.” The statement said same-store sales had “risen dramatically ever since we launched bitcoin payments.”

Steak ‘n Shake introduced a bitcoin-denominated employee incentive, offering a 21-cent-per-hour bonus paid in BTC. Company executives have said they will share additional bitcoin-related updates during Bitcoin Conference 2026.

The company has not disclosed whether the Bitcoin milkshake will be available systemwide or only at select locations during the conference. The chain has indicated it will provide more details at the event.