Rainbet named first official sponsor of Kick’s Slots

Rainbet announced on X that it has become the official sponsor of Kick’s Slots category. Rainbet-branded streams are live in the slots vertical, labeled ‘OFFICIAL RAINBET’ and running creator giveaways. Kick has not issued a public comment and the financial terms of the sponsorship were not disclosed.

The sponsorship gives Rainbet platform-level branding on Kick’s slots landing pages and broadcasts rather than limiting exposure to individual streamers. The company described the arrangement as an opening and wrote that healthy competition benefits creators, platforms and players.

Kick was founded by Ed Craven and Bijan Tehrani, the co-founders of crypto casino operator Stake. Stake-backed streamers have been prominent in the site’s largest casino channels.

The agreement departs from the common pattern in which casinos pay streamers for exposure; in this case, the casino is paying the platform for category-level placement. Kick co-founder Ed Craven recently stated that the platform’s partner program does not reward gambling streams. Kick has also begun testing advertising on the site.

Rainbet already sponsors several high-profile gambling creators. One creator revealed a Rainbet deal live on Kick, was banned mid-stream, and continued the show on another platform to more than 225,000 concurrent viewers.

Independent investigations have questioned the public profile of the individual named as Rainbet’s CEO, reporting limited verifiable professional history outside company materials. Those findings have been raised in coverage of the brand.

For creators on Kick, the sponsorship creates an additional revenue route within the slots category. Neither Rainbet nor Kick disclosed whether the agreement includes exclusivity or other contractual terms.