Midnite to Sponsor Wolves’ Shirts for 2026/27 Season
Midnite will be Wolverhampton Wanderers’ front-of-shirt sponsor for the 2026/27 season, the club’s 150th, under a one-year deal that lapses if Wolves are promoted.
Midnite will appear on Wolverhampton Wanderers’ men’s and women’s first-team shirts for the 2026/27 season, the club’s 150th. The one-year agreement ends if Wolves are promoted back to the Premier League for 2027/28.
The deal follows Wolves’ relegation to the EFL Championship. Premier League clubs will not carry front-of-shirt gambling logos from 2026/27 under a voluntary ban that applies only to the top flight. Relegation allowed Wolves to sell the shirt-front space to a betting operator.
Midnite replaces DEBET on the shirts. The partnership will launch with a fan promotion fronted by former Wolves defender George Elokobi.
The contract contains a clause that lapses if Wolves secure promotion for the 2027/28 season. The one-year term accounts for the Premier League rule that would prevent a front-of-shirt gambling partner in the top flight.
DEBET’s exit followed enforcement action linked to a TGP Europe white-label licence and TGP Europe agreeing to end UK-facing operations. Regulators have taken action against certain white-label operators that supported UK-facing gambling brands.
The Premier League ban removes shirt-front inventory valued at more than £140 million a season across 11 clubs, prompting companies to reassign sponsorship budgets down the pyramid. Betting firms remain visible through training-kit deals and competition sponsorships in the English Football League; Sky Bet continues as the Championship’s title sponsor.
Midnite was founded in 2018 and employs more than 150 people. Its sponsorship portfolio includes Sheffield United, Southampton and the World Snooker Tour. In January the company raised £26.1 million in a Series C round, taking total funding past £55 million.
Authorities have warned clubs about legal and reputational risks from partnerships with unauthorised crypto operators. Regulators have also acted against some white-label operators. Similar crypto-linked sponsorships have appeared on shirts in other European leagues.
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