ElevenLabs Licenses Stan Lee’s Voice and Likeness

On May 27, 2026, ElevenLabs announced a licensing agreement with Stan Lee Universe to add an AI-generated Stan Lee voice and likeness to its ElevenCreative platform, Iconic Marketplace and ElevenReader app for narration, visuals and music filters. The company said the asset will be available for both consumer experiences and commercial licensing. The agreement includes a Stan Lee Book of the Month Club within ElevenReader, Stan Lee–inspired visual templates and AI music filters aimed at fans. ElevenLabs said the voice model was created from professional recordings and is available on the Iconic Marketplace and inside ElevenReader. The company tweeted, “Crafted from professional recordings, Stan’s wit and warmth comes through exactly as you remember it.” The licensing deal was made with Stan Lee Universe, the joint venture that manages Lee’s name, likeness and related intellectual property. Stan Lee co-created Spider-Man, the X-Men, Iron Man and other major Marvel characters over decades in comics and media. Organizers at Los Angeles Comic Con used an interactive AI Stan Lee avatar to answer fan questions at an event in September 2025; Chris DeMoulin, CEO and GM of Comikaze Entertainment Inc., described the avatar as “an entry point into the world of storytelling that he created,” and said organizers wanted to maintain and expand Lee’s legacy. The Stan Lee agreement follows other celebrity licensing deals ElevenLabs has completed. In November 2025, Matthew McConaughey partnered with the company to produce a Spanish-language AI version of his newsletter, and Michael Caine has licensed his voice for ElevenLabs’ marketplace. ElevenLabs expanded into image and video tools in late 2025 and hosts AI-generated voice replicas of figures including Judy Garland, John Wayne, Babe Ruth, Alan Turing and Melania Trump. Use of archived voices and likenesses for AI products has prompted debate in entertainment and labor circles. Some performers and estates have negotiated licensing deals to monetize archived material, while critics warn that AI replicas may affect employment and weaken contractual protections for actors, writers and voice performers. Industry groups and unions have raised questions about consent, compensation and the scope of permitted uses when historic recordings are repurposed as synthetic models. ElevenLabs presents the Iconic Marketplace as a venue for companies and creators to license recognizable voices and likenesses for podcasts, narration and advertising. The company has not disclosed pricing for the Stan Lee voice model.