Bitcoin Pizza Day: 10,000 BTC from 2010 worth $767M
On Bitcoin’s 16th Pizza Day, Laszlo Hanyecz 2010 purchase of two Papa John pizzas for 10,000 BTC is now worth about $767 million.
In May 2010 software developer Laszlo Hanyecz offered 10,000 bitcoins in exchange for two Papa John’s pizzas. At the time the coins were worth roughly $41. The 16th anniversary of that exchange was marked in May 2026.
At current market prices the same 10,000 BTC is valued at about $767 million. At Bitcoin’s all-time high near $126,000 in October 2025 those coins would have been worth more than $1.2 billion.
The transaction is widely regarded as the first recorded commercial purchase using Bitcoin and as an early example of the currency being spent on an everyday good. Nischal Shetty, founder of crypto exchange WazirX, described Pizza Day as one of the most important moments in crypto history and noted it provided early proof that a decentralized digital asset could be used for real-world commerce.
In 2010 the Bitcoin network processed only a few hundred transactions per day and there was little payment infrastructure or institutional involvement. Over the following years developers and businesses built wallets, exchanges and payment services that expanded options for transacting in crypto.
Discussions about nation-state use of Bitcoin have increased since 2024. Proposals have included strategic government reserves and tax exemptions for Bitcoin payments. In April 2026 Iran announced that ships transiting the Strait of Hormuz could pay shipping tolls in Bitcoin, dollar-pegged stablecoins and the Chinese yuan. There is no on-chain evidence that any toll has been paid in BTC as of publication; Tether’s USDt stablecoin has been reported as the payment method most commonly used for the tolls, according to Sam Lyman, head of research at the Bitcoin Policy Institute.
Hanyecz’s purchase is frequently cited in discussions of digital currency adoption as an early instance of Bitcoin used in a market transaction.
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