X to launch Starterpacks for curated Bitcoin and crypto follows
X is preparing to roll out a new onboarding feature called “Starterpacks” that lets new users instantly follow curated lists of accounts by interest, including Bitcoin and broader crypto categories, as the platform’s head of product said the company has already built more than 1,000 topic packs and plans to launch them in the coming weeks.
The feature is designed to reduce the friction of building an initial feed by letting a new account follow multiple relevant creators at once. In a demo video shared alongside the announcement, the main topic areas include cryptocurrency, news, politics, fashion, technology, business and finance, with sample subcategories ranging from memecoin trading to economics professors and software builders.
Musk’s product team framed the lists as an internal, data-driven compilation rather than user-made recommendations. Nikita Bier, X’s head of product, said the company spent months identifying top posters across niches and countries and packaging them into Starterpacks so new users can find strong accounts quickly, whether those accounts are large or small.
The timing overlaps with a broader debate about whether “Crypto X” engagement has cooled. Bitcoin developer Jameson Lopp recently cited data from social media entrepreneur Jean-Christophe Gatuingt indicating that posts on X containing the word “Bitcoin” fell 32% in 2025 to 96 million.
Bier has also described onboarding as one of the platform’s hardest problems because X behaves more like an interest graph than a contact graph. In his framing, a new user cannot simply sync contacts and get a relevant feed, and experienced users often spend years refining who they follow to reach the niche communities that keep them engaged. He said the company has been iterating for months to make it faster for new accounts to find and select interests, and presented Starterpacks as a key part of that effort.
The “starter pack” concept has been circulating across social platforms as they compete on discovery and onboarding. Bluesky introduced Starter Packs in June 2024, describing them as curated bundles of recommended accounts and feeds that can help new users join specific communities quickly.
Meta’s Threads also began testing a similar idea in late 2024, introducing curated collections of accounts that users could follow in one action during sign-up and within the For You feed, with early lists assembled by selected community curators.
The material on GNcrypto is intended solely for informational use and must not be regarded as financial advice. We make every effort to keep the content accurate and current, but we cannot warrant its precision, completeness, or reliability. GNcrypto does not take responsibility for any mistakes, omissions, or financial losses resulting from reliance on this information. Any actions you take based on this content are done at your own risk. Always conduct independent research and seek guidance from a qualified specialist. For further details, please review our Terms, Privacy Policy and Disclaimers.
Articles by this author
