Why WLFI is down today: Price drivers and outlook
WLFI continues to fall. In the last 24 hours, the token has dropped about 11% and is currently trading around $0.2281.
WLFI, the token tied to Donald Trump's family project World Liberty Financial, continues its sharp decline. The coin started trading on September 1, 2025, and has since lost 51.19% of its value. Despite losses, WLFI remains in the top 30 with a market cap above. Its 24-hour trading volume exceeds $1.7 billion, making a 62% daily drop.
When WLFI launched on exchanges, 24.67 billion tokens from the total 100 billion supply were immediately available for trading. While founders' tokens were locked, early investors and public sale participants could sell their tokens right away. Many did exactly that to take profits, creating heavy selling pressure that drove the price down.
Key points
- Token unlocks and post-launch selloffs impacted the price
- Concerns over WLFI tokenomics and governance decisions
- Initial hype and speculation cools off
WLFI 24-hour price performance as of September 3, 2025. Source: TradingView
Selling pressure after token unlock and exchange listing
WLFI had two initial public token sales.
- The first round ran from October 2024 to late January 2025, selling 20 billion tokens at $0.015 each to whitelisted participants.
- A second round launched immediately after, running until March 14, 2025, and sold 5 billion more tokens at $0.05 each, raising $250 million.
When WLFI launched on exchanges, 24.67 billion tokens from the total 100 billion supply were immediately available for trading. While founders' tokens were locked, early investors and public sale participants could sell their tokens right away. Many did exactly that to take profits, creating heavy selling pressure that drove the price down.
Buyback mechanism concerns
After WLFI's price fell, the project proposed a "buyback and burn" plan. This means they would use all the money they earn from fees to buy WLFI tokens and destroy them forever, which reduces the total supply. According to Lookonchain, the project burned 47 million tokens worth $11.3 million. However, even with token burns, the price continues to fall, suggesting ongoing selling pressure.
Launch momentum slows
Newly launched tokens often surge on hype and speculation, only to face selloffs as early investors take profits. However, this is usually followed by a selloff as early investors cash out their profits. In the case of WLFI, large holders may have also affected the price, as Bubblemaps shows high token concentration among a small number of wallets.
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Web3 writer and crypto HODLer with a keen interest in market trends and recent technologies.
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