WhiteBIT strengthens American tech leadership

Europe’s largest crypto exchange by traffic, WhiteBIT, officially launched its U.S. platform, WhiteBIT US, bringing seven years of technical development to American crypto traders. In a new interview with TheStreet, founder and CEO Volodymyr Nosov explained what this move means for the United States.

WhiteBIT has one of the strongest development teams in the world. Our presence in the U.S. market will help strengthen this country’s position in the global technology competition,

Nosov told TheStreet.

WhiteBIT’s strategy: enter the world’s most demanding market and raise its own technical level. The company spent years building infrastructure that now processes over one million orders per second – among the fastest exchanges globally. On the security front, WhiteBIT holds the industry’s highest CCSS Level 3 certification.

A separate company with a U.S. focus

WhiteBIT US operates as an independent legal entity within the W Group ecosystem, which currently serves 35 million clients worldwide. The U.S. arm – with headquarters in New York and Miami – operates as an autonomous unit within the wider W Group.

The U.S. operates as a separate, independent company. We have our own leadership, our own team, our own offices, our own processes,

Nosov clarified.

WhiteBIT US started by securing money transmitter licenses, but as the company grows, Nosov expects the number of licenses to increase as well.

Engineering-first market entry

The main challenge, according to Nosov, wasn’t regulatory but technical: could WhiteBIT build products that meet the expectations of the world’s largest and most complex crypto market?

The main challenge is entering the U.S. market with competitive products. That’s what our team worked on. We have something real to offer this market,

Nosov said.

U.S. users get access to spot trading, instant exchange, and on/off-ramp services. Functionality will expand over time, especially in fiat integrations, KYB onboarding for corporate clients, and institutional services like custody and liquidity provision.

WhiteBIT’s native token, WBT, has already been added to five S&P cryptocurrency indices, including the S&P Cryptocurrency Large Cap Index and the Cryptocurrency Broad Digital Asset (BDA) Index – clear institutional recognition before the platform even launched stateside.

Jobs and infrastructure

Expanding WhiteBIT’s U.S. team naturally supports the local job market and trading infrastructure. The company frames this as contributing to America’s competitive edge in emerging tech.

We plan to create new jobs and expand our team in the U.S., as well as develop innovative products capable of strengthening the United States’ position on the international stage. We will develop the IT and blockchain sector of the market’s most powerful player,

Nosov explained.

Seven years of WhiteBIT’s engineering work now gets deployed to strengthen U.S. technological capacity.

Times Square, IPO ambitions, and long-term vision

WhiteBIT marked its U.S. entry with a branding campaign on Times Square, timing the launch with its seventh anniversary. The company highlighted innovation and trust – qualities it believes will resonate in the U.S. market.

New York is the financial heart of the world, where global capital converges. WhiteBIT maintains an office here. Naturally, launching our communication at Times Square is a powerful symbol of our readiness to operate at the level of the world’s financial center,

Nosov said.

Looking ahead, Nosov confirmed WhiteBIT’s long-term ambition to go public through an IPO. The U.S. expansion plays directly into that goal, letting WhiteBIT attract institutional investors and demonstrate scale in the world’s deepest capital markets.

Right now, the company’s focus is proving that European engineering can build products American traders actually want to use. If WhiteBIT’s track record holds – Europe’s largest exchange by traffic, $2.7 trillion in annual trading volume, 35 million users worldwide – the U.S. market is about to get even more competitive.