White House Trump coin post briefly rattles TRUMP memecoin
A nine-second White House video showing a $1 Trump commemorative coin briefly moved the Solana-based TRUMP token; about 989,000 wallets sit on $3.81 billion in unrealized losses.
The White House posted a nine-second video on X showing a gold-finish $1 coin bearing President Donald Trump’s image. The clip, captioned “TRUMP COIN!”, briefly rattled the market for the Solana-based TRUMP memecoin.
Treasury Secretary Scott Bessent released the coin design after approval from the U.S. Commission of Fine Arts in March 2026. Bessent wrote on X: “As America commemorates 250 years of independence, the @usmint will begin striking this new $1 gold coin to honor the enduring legacy of liberty and a lasting symbol of patriotism.” The U.S. Mint plans to strike the non-precious-metal collectible in Philadelphia for a fall release. The piece will carry a $1 face value. A 2020 law allowing anniversary-themed designs permits a living president to appear on such a coin.
Traders initially confused the post with the TRUMP memecoin, which launched on Jan. 17, 2025, on the Solana blockchain. The token’s price slipped from about $1.59 to roughly $1.56 as the post circulated, then stabilized. The memecoin now trades more than 97% below its January 2025 peak and has a market capitalization near $370 million.
On-chain data show 1.48 million wallets hold TRUMP tokens and nearly 989,000 of those addresses are underwater, with combined unrealized losses of $3.81 billion. Of the token’s 1 billion supply, roughly 200 million tokens circulate publicly while about 800 million are controlled by insiders and Trump-affiliated entities.
Blockchain records indicate trading fees and project royalties generated more than $635 million for Trump-linked entities in 2025. President Trump’s 2025 financial disclosure listed at least $1.4 billion in crypto-related income, led by royalties from the TRUMP memecoin and holdings tied to World Liberty Financial. A U.S. senator has proposed banning presidents and elected officials from owning memecoins, and ethics language remains part of Senate negotiations on crypto market rules.
The White House described the commemorative coin as a Treasury initiative separate from the president’s private crypto interests. Public reactions to the post ranged from praise for the design to questions about potential conflicts between presidential branding and private crypto projects. The U.S. Mint’s collectible is scheduled for a fall release, and holders of the TRUMP memecoin remain exposed to large unrealized losses.
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