UFC, Zuffa Boxing name Polymarket exclusive prediction partner
TKO Group Holdings (NYSE: TKO) announced on Nov. 13 in New York a multi-year partnership naming Polymarket the Official and Exclusive Prediction Market Partner of UFC and Zuffa Boxing.
The agreement will place live prediction market features inside broadcasts and events to show real-time fan sentiment. According to the companies, the promotions will be the first sports organizations to embed prediction markets into the live viewing experience. TKO is the parent of UFC and the promoter behind Zuffa Boxing.
Polymarket’s tools are set to appear across live events, broadcasts and social channels. A Fan Prediction Scoreboard inside UFC broadcasts will display how viewers are forecasting each fight as it progresses. The companies said the product is intended to complement, not compete with, regulated sports betting.
UFC and Polymarket will also launch a social series, Matchup Predictions – Who’s Next?, across official @UFC accounts on Facebook, Instagram, Threads and X after events. The posts will highlight potential opponents for recent winners and link to related markets on Polymarket.
Polymarket will be the first official brand partner of Zuffa Boxing, a professional boxing promotion expected to debut in January 2026. Plans include in-arena activations and custom digital and social content.
Beginning in 2026, all UFC and Zuffa Boxing events will stream in the United States exclusively on Paramount+. Financial terms of the deal were not disclosed.
In a statement, Ariel Emanuel, executive chair and CEO of TKO: “Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time, transforming passive viewership into active participation.”
Shayne Coplan, founder and CEO of Polymarket: “Few sports generate emotion and debate like the UFC. By bringing prediction markets to the broadcast and arena, we’re giving fans a new way to be part of the action – not just watching outcomes but watching the world’s expectations evolve with every round.”
As GNcrypto covered previously, Polymarket is preparing a U.S. return with a licensed, sports-focused product after exiting the market in 2022 and paying a $1.4 million CFTC penalty for unregistered event contracts. The company acquired QCX, a CFTC-licensed exchange, and received no-action relief to list sports-linked event contracts. Initial access will be limited to select users, with a POLY token airdrop planned after launch.
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