Tencent Q3 revenue jumps 15%, exceeds analyst forecasts
Tencent, the Chinese tech giant behind WeChat and hit games like Honor of Kings, reported third-quarter revenue of 192.9 billion yuan ($27.2 billion), up 15% from a year earlier. This amount was higher than the 188.8 billion yuan expected by market analysts.
The Shenzhen-based company is centering artificial intelligence on features inside WeChat and its games instead of making large outlays on data centers and hardware. Generative tools are being embedded across core products to deepen user engagement and strengthen advertising.
Tencent Chairman and CEO Ma Huateng said the company achieved solid revenue and earnings growth in the third quarter of 2025, driven by strong performance across gaming, marketing services, fintech, and business services. He noted that Tencent’s strategic investments in AI are benefiting areas such as ad targeting, game engagement, and operational efficiency, including coding and game and video production.
WeChat remains the main platform for new monetization. Tencent is expanding mini-games, live shopping, and advertising formats on the super-app, and plans a set of agent tools to help users automate tasks. In September, the company hired a language-agent specialist from OpenAI as it worked on its in-house Hunyuan large language model.
Gaming remains a key profit driver. Shooter franchise Delta Force drew around 30 million daily players last year, supporting overseas expansion. Investments in Western studios fed a slate of PC launches this summer, including the zombie title Dying Light: The Beast. Tencent has been using generative AI in content creation and adding AI features to long-running hits such as Honor of Kings.
According to companiesmarket.com, Tencent remains China’s most valuable publicly traded company with a market cap of over $765 billion.
Meanwhile, in North America, Valve Corporation, the creator of the Steam digital distribution platform, is facing a different kind of turmoil. Its recent update to Counter-Strike 2 (CS2), an upgrade to the long-running tactical FPS, caused a major shake-up in the cosmetics market, wiping out an estimated $2 billion in player-owned in-game skin value in late October. The market is now in the process of recovering.
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