Steak ‘n Shake adds $5 million in Bitcoin and reports 18% sales growth
Steak ‘n Shake increased its strategic bitcoin reserve to $15 million, while an 18% rise in sales was attributed to the rollout of BTC payments.
Steak ‘n Shake’s strategic Bitcoin reserve reached $15 million after the company added another $5 million in BTC. The chain said all sales made in bitcoin are automatically allocated to its reserve under an updated treasury policy.
The company now holds about 167.7 BTC at current prices. This follows an earlier move in January, when Steak ‘n Shake increased its reserve by $10 million. Management says using bitcoin is helping reshape the business model through financial technology.
The company also reported strong operational performance. Comparable sales across company-owned and franchised restaurants rose 18% in 2026. Steak ‘n Shake directly attributes the increase to its decision to accept bitcoin payments beginning in May, positioning crypto as both a competitive advantage and a driver of customer loyalty.
According to the company, the chain is “outperforming competitors” thanks to support from customers and the bitcoin community. Financial analyst Rajat Soni noted that BTC can act as a “financial cushion,” strengthening the business and helping build long-term capital.
With its reserves growing, the company announced a new initiative: starting March 1, hourly employees will receive bitcoin bonuses — $0.21 in BTC for every hour worked. Payouts will fully vest over two years, which the company says will help staff gradually build a crypto portfolio without additional contributions.
Business interest in Bitcoin continues to accelerate. Public companies now hold an estimated 1.13 million BTC worth more than $100 billion. Over the past 12 months, corporate crypto adoption has increased, with more firms using digital assets as a treasury tool.
Bitcoin is trading around $89,354 and has remained below $100,000 since mid-November despite forecasts from prominent market participants who expected it to reach $250,000 by now. Still, corporate strategies like Steak ‘n Shake’s signal a continued trend toward BTC institutionalization beyond the financial sector.
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