Reliance Global consolidates digital asset holdings fully into Zcash

Reliance Global Group, a Nasdaq-listed insurance and insurtech company, has liquidated all of its digital asset holdings and consolidated its entire Digital Asset Treasury into Zcash (ZEC), selecting the privacy-focused cryptocurrency as its sole crypto reserve asset after an internal strategic review.

The company, headquartered in Lakewood, New Jersey, announced that it has fully exited its prior positions – including Bitcoin, Ethereum, Cardano and XRP – and reallocated the proceeds into Zcash, which it describes as a leading privacy-preserving asset built on Bitcoin-style foundations. The decision follows an evaluation of the digital asset market led by its newly formed Crypto Advisory Board.

Reliance said the realignment is part of a broader Digital Asset Treasury (DAT) strategy that aims to use crypto as a long-term capital appreciation tool within a public-company framework. The review concluded that a concentrated position in Zcash offered a better fit for that strategy than a diversified basket of large-cap cryptocurrencies. The Crypto Advisory Board, chaired by Blake Janover, advised that Zcash’s technology and governance features provided the most attractive profile for the next phase of the DAT program.

In its announcement, the company highlighted several factors behind the choice of ZEC. Executives pointed to Zcash’s shielded transaction architecture and selective disclosure mechanisms, which can provide transaction confidentiality while allowing information to be shared with auditors, regulators or counterparties when required. Reliance also underlined the asset’s perceived institutional flexibility, arguing that these features make it easier to integrate a privacy coin into public-company risk, custody and compliance processes.

The shift follows earlier plans by Reliance to expand its digital asset exposure. Company communications this year outlined an intent to scale up its crypto treasury as part of a capital appreciation model, and the latest announcement frames the Zcash allocation as the current form of that strategy. The firm stated that governance, custody and risk-management procedures have been built to manage ZEC within existing reporting and control structures.

Zcash itself has seen sharp gains over the past year, with one dataset citing an increase of more than 800% over 12 months, even though the token has recently pulled back over the past week. As of November 26, 2025, ZEC was trading around $501, down slightly on the day and about 7% lower over seven days, but still significantly higher on a one-month and one-year basis.

The Reliance announcement lands during a broader phase of institutional experimentation with digital assets, in which privacy coins and regulated stablecoins are both attracting corporate interest. Alongside treasury strategies like Reliance’s, large payment and banking players are testing blockchain-based instruments dedicated to payments rather than balance-sheet exposure.

One of the most recent examples is KlarnaUSD, a dollar-backed stablecoin launched by digital bank Klarna on Tempo, a payments-focused blockchain developed by Stripe and Paradigm. KlarnaUSD is currently live on Tempo’s testnet, with a mainnet launch planned for 2026; the company says the token is intended to lower the cost of cross-border transfers, a market associated with roughly $120 billion in annual fees, and is built using Stripe’s Open Issuance infrastructure.