Meta stock rises 11% after Muse AI briefings

Meta Platforms Inc. shares rose 11% in trading after investor briefings on Muse, a multimodal AI model Meta described as able to process text, images and other inputs. The rise followed demonstrations that drew buying from traders and portfolio managers.

Meta executives have presented Muse as part of efforts to integrate advanced AI across advertising products, Facebook, Instagram, WhatsApp, developer tools and the Reality Labs unit.

Investors pointed to potential uses such as improving personalized recommendations, automating content generation and supporting new features that could affect engagement and monetization across the company’s services.

The stock movement followed months of investment in compute capacity, research hires and earlier foundational models. Shareholders have been watching for signs those investments lead to product changes and revenue.

Analysts noted that clear demonstrations of model performance can shorten timelines for adding AI features to products and influence revenue forecasts. They added that regulatory and cost issues remain, including concerns about content moderation, user data and compliance.

Investors and analysts said they will monitor upcoming product rollouts, user metrics and any revenue signals tied to Muse in future earnings reports and management updates.