Croatia’s soccer federation rolls out token rewards for fans
Sometimes new tech sneaks into sports through the apps you already use. That’s what happened with the Croatian Football Federation (HNS): in the official store app, fans now earn crypto, without needing seed phrases or a separate wallet.
HNS plugged the Kadena blockchain into its loyalty program. Every purchase in the HNS Official Store app (jerseys, scarves, souvenirs) now gives fans 1% back as native VATRENI tokens. Rewards land automatically in a wallet tied to your account, running in the background so fans just shop as usual.
What’s Kadena? A Proof‑of‑Work blockchain designed to scale without painful fees. It’s known for the Pact smart‑contract language.
What can you do with VATRENI? Spend tokens on merch, gated experiences, and VIP perks from special offers to signed keepsakes. Tickets are on HNS’s roadmap too.
For the first time, a national team has wired crypto rewards straight into a familiar loyalty program – not a one‑off NFT drop or promo site, but the same app fans already use. Fans get tangible value back on every purchase; the federation gets richer engagement and direct relationships without extra middlemen.
Croatia has key qualifiers ahead and the long road to the 2026 World Cup. Launching now means interest is rising and onboarding hundreds of thousands of wallets looks plausible.
Buy a scarf, earn tokens, trade them for something that brings the next match a little closer. Along the way, you join a new fan economy where “thanks for your purchase” finally comes with real value.
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