Cardone ramps Bitcoin buys alongside apartment portfolios

In late January 2026, Cardone said he planned to “buy more” after purchasing Bitcoin around $72,000, adding that he would have bought more at lower levels and that he did not intend to sell. The comments arrived as Bitcoin traded off its recent highs, a backdrop that has put renewed focus on how high-profile allocators message downside and how they translate conviction into capital commitments rather than trading calls.

Cardone’s stance is tied to a broader product push at Cardone Capital, where he has been promoting Bitcoin–real estate funds that hold both cryptocurrency and multifamily properties. The firm has described the initiative as a plan spanning 10 vehicles that, in aggregate, targets a total allocation of 10,000 BTC alongside 15,000 apartment units.

Three funds have been launched under the structure, according to the company’s disclosures and public marketing. The 10X Space Coast Bitcoin Fund combines 300 apartment units in Melbourne, Florida, with roughly $15 million in Bitcoin. The 10X Miami River Fund pairs 346 apartments on the Miami River in South Florida with about $300 million in assets, while a third vehicle, the 10X Boca Raton Bitcoin Fund, is planned to link a $100 million fund size with 366 apartment units. Cardone Capital said both the Space Coast and Miami River funds were oversubscribed.

The firm has also pointed to recent buying activity as proof-of-work for the model, disclosing $72 million in Bitcoin purchases during October and November. The stated operating premise is to keep Bitcoin at 15% to 50% of fund assets and use property cash flow to build coin holdings over time, rather than relying on borrowing. Cardone has positioned the hybrid approach as an alternative to corporate Bitcoin treasuries that depend on leverage, arguing that rental income can support recurring purchases even when crypto markets are volatile. 

He has also linked the timing of the rollout to potential shifts in U.S. housing policy that could affect demand dynamics and institutional participation in housing, including discussion of using 401(k) funds for down payments and possible constraints on large buyers of single-family homes.