Ferrari plans crypto token for Hyperclub auction of 499P
Ferrari plans a 2027 launch of a Conio-backed token to let its 100-member Hyperclub bid in an auction for a 499P Le Mans-winning race car.
Ferrari plans to introduce a crypto token in 2027 in partnership with Italian fintech Conio, Reuters reports. The token will let the 100-member Hyperclub bid in a private auction for a 499P, the marque’s Le Mans-winning endurance car. The debut is slated to coincide with the start of the 2027 World Endurance Championship season.
The initiative is limited to Hyperclub members, a group of Ferrari’s most exclusive clients focused on endurance racing. Ferrari positions the token as a way to deepen engagement with long-standing customers and reach buyers active in digital assets. Members will be able to trade the token among themselves and use it for access to private events.
The rollout depends on regulatory clearance. Conio is seeking authorization under the European Union’s Markets in Crypto-Assets rules before the token can go live. The timeline remains contingent on licensing and final technical work. Conio’s chief fintech strategist, Davide Rallo, called the potential for development “enormous.”
Enrico Galliera, Ferrari’s chief marketing and commercial officer, framed the goal as strengthening ties with core clients: “This is about strengthening the sense of belonging among our most loyal customers.”
Digital asset markets remain volatile. Bitcoin has climbed about 60% over the past year, while regulators caution that speculative trading and weak oversight can harm investors and affect financial stability.
Ferrari began accepting Bitcoin, Ether and USDC for car purchases in the United States in 2023 and later extended the option to Europe. Dealers do not hold digital assets; payments are converted into traditional currencies. As GNCrypto covered previously, the luxury sector has also tested tokenized car ownership, including an NFT tied to a Ferrari F40 that sold for about $2.5 million.
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