eToro to buy Zengo, CEO predicts $250,000 Bitcoin

eToro announced Wednesday it has agreed to acquire Zengo, a provider of non-custodial crypto wallets, expanding its crypto stack as interest in eToro copy trading review and related platform features continues to grow. Terms were not disclosed; a person familiar with the transaction described the price as roughly $70 million, mostly in cash. The deal will add Zengo’s wallet technology to eToro’s product set as the company expands into on-chain services.

The firm plans to offer Zengo’s self-custody infrastructure alongside its existing marketplace to support tokenized assets, prediction markets, perpetual contracts and yield products for users who want to hold their own keys. Company officials said the integration will enable products and features that are not available through regulated brokerage accounts.

At Paris Blockchain Week, eToro Chief Executive Yoni Assia framed the acquisition as part of an effort to attract more crypto-native users and extend the firm’s services beyond regulated brokerage offerings. He told a fireside audience he expects the current market slowdown to last another quarter before a renewed accumulation phase and added, “Bitcoin is on the path eventually to $250,000, $500,000 and beyond.” He maintains a $250,000 price target for Bitcoin.

eToro has made digital-asset activity a central part of its business. The company reported $13.8 billion in total revenue and income for 2025, with $12.98 billion attributed to crypto assets. Executives say expanding on-chain capabilities is intended to capture trading and activity that occur outside traditional brokerage models.

Industry views differ on short-term price forecasts. One large crypto firm cautioned that the coming months are “too chaotic to predict,” pointing to factors such as U.S. midterm elections and shifts in monetary policy. Other market participants have offered bullish price targets similar to Assia’s.

Analysts estimate that a move to $250,000 would require roughly a 3.3-fold increase from current Bitcoin levels and imply a market capitalization near $5 trillion. At that size, Bitcoin would rank behind gold among global assets by market value.

Zengo’s technology allows users to control private keys without relying on a centralized custodian, using cryptographic methods that split and protect key material. For a closer look, check out our Zengo wallet review. eToro said the integration will give customers the option to self-custody while remaining connected to the company’s trading marketplace and product offerings.

The acquisition follows a pattern of trading platforms adding wallet services and decentralized infrastructure as they expand product ranges to capture more on-chain activity.