Crypto Tops X’s Most-Muted Topics After Snooze Launch

Nikita Bier, X’s head of product, announced that crypto has been the most-muted topic on the platform since X introduced a snooze feature on April 22. Users have muted crypto more often than politics, the Iran conflict, sports and business, Bier said.

The snooze tool, available to Premium subscribers, hides selected topics from a user’s For You feed for 24 hours. Bier described the control as a way to “crank up or turn down the slop,” referring to an increase in low-quality and AI-generated posts that have appeared in crypto feeds.

X added Smart Cashtags on April 15. The feature lets iPhone users in the U.S. and Canada view real-time price charts for cryptocurrencies and some stocks inside the app. Company posts indicated the rollout followed a public hint from Bier about a planned effort to address crypto content on the platform.

In January, X revised its API rules to cut off so-called InfoFi applications that paid users to post. The company said the policy change targeted apps that rewarded engagement and helped spread waves of automated or low-quality content that amplified some crypto accounts.

Bier drew criticism after a now-deleted post in which they said Crypto Twitter’s visibility problems were partly self-inflicted, noting accounts that overpost or fill replies with repeated greetings such as “gm.” CryptoQuant founder Ki Young Ju responded that the main issue is AI-driven spam and that X’s algorithm struggles to distinguish bots from real users. He wrote, “It is absurd that X would rather ban crypto than improve its bot detection.”

Bier joined X as head of product in June 2025 after advising the Solana Foundation earlier that year on scaling consumer-facing apps. Company statements present recent policy and product changes as efforts to improve content quality while keeping market and financial information accessible on the platform.

Market data shows subdued interest in crypto. The Crypto Fear & Greed Index stood at 29, classified as “Fear,” up from an earlier reading of 11 labeled “Extreme Fear.” Global search interest for terms such as “crypto,” “cryptocurrency” and “Bitcoin” has declined since a peak in early 2026.

X has not provided a timeline for additional policy or product changes. Company officials say work on spam reduction and quality controls is ongoing.