Crypto.com spins out OG, a prediction markets app 

Crypto.com is carving prediction markets into a dedicated product.

The company said it has officially launched OG, a standalone app where users can trade contracts tied to real-world outcomes, starting with sports and expanding into financial, political, cultural, and entertainment events. OG is available in the United States for now, with plans to expand to other regions later.

OG is powered by Crypto.com Derivatives North America (CDNA), which is registered with the Commodity Futures Trading Commission as both an exchange and a clearinghouse. In practical terms, that means the contracts run on a federally regulated derivatives venue rather than a typical offshore crypto platform. 

Crypto.com said the decision to split the product out of its broader app comes down to traction. CEO Kris Marszalek said the prediction markets business has seen 40x weekly growth over the last six months, and the company wants a focused platform built around sports-first demand.The launch comes with consumer-style hooks. OG includes a leaderboard and social features that let users follow other traders and share takes. Crypto.com also said the first one million users to sign up will be eligible for up to $500 in rewards, and it is pushing onboarding through the OG.com website and mobile app stores. 

Product-wise, the company is aiming beyond basic yes-or-no markets. OG said it plans to offer margin trading in prediction contracts through its federally licensed futures commission merchant, subject to required filings, and it is building “parlays” that bundle multiple outcomes into one trade request. Nick Lundgren, who is also Crypto.coms chief legal officer, was named CEO of OG.

The timing reflects a broader fight for mainstream distribution in prediction markets, where platforms are using partnerships and new features to pull users beyond crypto-native circles.

The move fits a broader shift in how crypto platforms are chasing mainstream users. Coinbase has been expanding prediction markets inside its app via a partnership with Kalshi, while Polymarket has been pushing into sports visibility through a multi-year deal that made it Major League Soccer’s exclusive prediction market partner for MLS and the Leagues Cup. 

Regulatory risk is part of the story, too. Several states have been scrutinizing how event contracts are marketed and who is allowed to offer them, which raises the appeal of running prediction markets through a fully regulated derivatives setup. That backdrop helps explain why firms might prefer building or tightly controlling their own compliant rails instead of relying on outside partners.