Circle to add USDC logo to Chelsea shirts
Circle will place the USDC logo on Chelsea’s match shirts under a commercial partnership, giving the dollar-pegged stablecoin exposure in Premier League fixtures and club channels.
Circle will place the USDC logo on Chelsea Football Club match shirts under a commercial partnership that brings the dollar-pegged stablecoin into the English Premier League. The logo will appear on Chelsea’s match kit and related club apparel, visible during Premier League fixtures at Stamford Bridge and in away games.
The two organisations announced the deal without disclosing financial terms or a start date for the logo’s appearance. The agreement covers Premier League match shirts and selected club marketing and digital channels.
Circle is the issuer of USDC, a stablecoin launched in 2018 that is designed to maintain a one-to-one value with the U.S. dollar. Circle operates businesses under regulatory licences and positions USDC for payments, trading and remittances between fiat and crypto markets.
Club and company representatives described the partnership as intended to increase visibility for USDC among football supporters and the global audience that follows Premier League matches. The organisations did not confirm whether the deal will include fan promotions, payment integrations or exclusive content connected to USDC.
Chelsea has hosted a range of global commercial partners in recent seasons. The agreement extends the presence of finance and technology brands on Premier League shirts and will be visible during live match broadcasts and on the club’s social channels.
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