Bill Zanker plans digital-asset treasury for TRUMP token
Fight Fight Fight LLC, the issuer behind the TRUMP memecoin launched days before Donald Trump’s second inauguration, is working on a new vehicle aimed at shoring up the project.
According to Bloomberg, Fight Fight Fight LLC is seeking at least $200 million to set up a corporate-style digital-asset treasury designed to buy and manage supplies of the TRUMP token and related assets. The effort is led by entrepreneur Bill Zanker, a long‑time Trump acquaintance who heads the company. People familiar with the plans say the figure could scale as high as $1 billion depending on investor appetite, an upper bound that signals ambition rather than a sure outcome. They also note the deal is still in talks and could change or fall through, which is common for early‑stage crypto ideas.
Why a treasury, and why now? In plain terms, the team wants a mechanism to stabilize liquidity and build a rainy‑day reserve that can be tapped during market shocks. If the project succeeds in aggregating a meaningful stash of its own token plus other digital assets, it would have more levers to manage circulating supply and respond to sharp swings. In theory, that could soften day‑to‑day volatility and reduce the pressure from fast speculative selling. In practice, the effect will hinge on how much capital actually arrives, how transparent the ground rules are, and whether the market buys into the design.
The TRUMP token has had a rough patch: Bloomberg characterizes it as “struggling.” That’s common for memecoins once the early hype fades. After that, the focus shifts to tokenomics, community engagement, and real utility. A treasury is one route to rekindle attention while signaling there’s a longer‑term plan beyond the meme.
The plan is still in early stages, with sources saying the details are still being discussed. The size, structure, or even the launch of the treasury could change. Any fund managing crypto assets, especially one linked to a political figure, will likely face regulatory scrutiny. And while a treasury may help with liquidity, it won’t shield the token from broader market swings.
What stands out for now is the scale of the attempt: pitching a centralized-style treasury model for a memecoin with funding targets rarely seen in this space. If the team gets it off the ground, it will be another experiment at the intersection of meme‑driven crypto and corporate‑style asset management. If it doesn’t, it’ll join the long list of ambitious crypto concepts that never made it past the planning deck.
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