Aave Labs retires Avara brand and winds down Family wallet

Aave Labs is tightening its focus on DeFi and trimming the extra branding it picked up during its push into consumer products.

Founder and CEO Stani Kulechov said the company is retiring Avara, the umbrella name introduced in 2023 to sit above Aave, the Lens social protocol, and the Family wallet. In his post on X, Kulechov said Aave is moving forward as one team under the Aave Labs name, with an emphasis on consumer-facing DeFi products that have a clear job to do. 

The most immediate change is the wind-down of the iOS-only Family wallet. The Family team said the app will stop onboarding new users on April 1, 2026. Existing users can keep using Family until April 1, 2027, and they will still be able to access and withdraw funds through Aave web interfaces even after the app is phased out. 

Aave is not throwing away the underlying rails. Family Accounts, the login and account system behind the wallet, will remain part of Aave Labs infrastructure and continue to support the Aave App. Avara also framed the shift as a way to keep the design and account layer, while reducing brand sprawl across the product lineup. 

The consolidation follows another reset in January, when stewardship of Lens moved to Mask Network and Aave Labs shifted into an advisory role as Lens leans toward consumer adoption. 

Avara was originally framed as a parent brand meant to widen the company reach beyond lending, alongside projects like Lens and a more mainstream wallet experience. With the umbrella now being shelved, Aave Labs is signaling that its next growth phase will come from making its core products easier to use, rather than keeping multiple brands alive in parallel.