World Liberty Fi readies USD1 card and retail app with Apple Pay
World Liberty Financial, backed by members of the Trump family, will issue a USD1-linked debit card and retail app combining peer-to-peer payments and trading functions, including integration with Apple Pay.
Co-founder Zak Folkman confirmed at Korea Blockchain Week 2025 in Seoul that the debit card and app are coming "very soon." Both will allow users to spend the USD1 token and WLFI token in everyday retail and trading contexts.
The retail app merges "Venmo-like" peer-to-peer payments with "Robinhood-like" trading tools. The debit card links directly to USD1 and WLFI tokens for payments, including via Apple Pay. The company said the card connects to the same wallet infrastructure as the app, allowing users to spend tokens directly at merchants.
Folkman emphasized that World Liberty will remain blockchain-agnostic and does not plan to build its own proprietary blockchain. Instead, the project intends to support USD1 and WLFI across existing ecosystems using cross-platform infrastructure.
World Liberty signed a memorandum of understanding with South Korean exchange Bithumb to explore business opportunities, though specific terms were not disclosed.
The retail app merges "Venmo-like" peer-to-peer payments with "Robinhood-like" trading tools. The debit card links directly to USD1 and WLFI tokens for payments, including via Apple Pay. The company said the card connects to the same wallet infrastructure as the app, allowing users to spend tokens directly at merchants.
Folkman emphasized that World Liberty will remain blockchain-agnostic and does not plan to build its own proprietary blockchain. Instead, the project intends to support USD1 and WLFI across existing ecosystems using cross-platform infrastructure.
World Liberty signed a memorandum of understanding with South Korean exchange Bithumb to explore business opportunities, though specific terms were not disclosed.
The debit card will be compatible with Apple Pay, giving users the ability to use USD1 at merchants wherever Apple Pay is accepted. The app is designed to facilitate crypto-to-fiat conversions with emphasis on ease of use.
World Liberty Financial launched with its governance token WLFI in late 2024, raising about $550 million in public sale. WLFI originally granted governance and voting rights, with trading and liquidity features gradually activated.
The USD1 token is pegged to the U.S. dollar and backed by U.S. Treasury instruments, dollar deposits, and other cash equivalents. USD1 launched on Ethereum and has begun expanding to other protocols.
The Trump family holds a significant stake in the project, including WLFI tokens, which has drawn scrutiny over governance and token distribution. The family's involvement has attracted regulatory attention and public debate over potential conflicts of interest.
World Liberty has not disclosed specific launch dates for the debit card or app. The company continues developing the payment infrastructure needed to support retail transactions with both USD1 and WLFI tokens.
World Liberty Financial launched with its governance token WLFI in late 2024, raising about $550 million in public sale. WLFI originally granted governance and voting rights, with trading and liquidity features gradually activated.
The USD1 token is pegged to the U.S. dollar and backed by U.S. Treasury instruments, dollar deposits, and other cash equivalents. USD1 launched on Ethereum and has begun expanding to other protocols.
The Trump family holds a significant stake in the project, including WLFI tokens, which has drawn scrutiny over governance and token distribution. The family's involvement has attracted regulatory attention and public debate over potential conflicts of interest.
World Liberty has not disclosed specific launch dates for the debit card or app. The company continues developing the payment infrastructure needed to support retail transactions with both USD1 and WLFI tokens.
Author
Sebile Fane cut her teeth in blockchain by building tiny NFT experiments with friends in her living room, long before the buzzwords took hold. She’s driven by a curiosity for the human stories behind smart contracts — whether it’s a small-town artist minting her first token or a DAO voting on climate grants — and weaves technical insight with genuine empathy.
