Walmart-backed OnePay to add crypto to its banking app
OnePay, Walmart's fintech arm, plans to integrate cryptocurrency features into its mobile banking app, according to sources familiar with the matter.
The rollout would allow OnePay users to buy, store, and transact with digital assets directly within the app. The plan expands the company's financial services beyond savings and debit accounts into the crypto space.
OnePay is majority-owned by Walmart and backed by Ribbit Capital. The platform currently offers high-yield savings, debit card services, and a digital wallet. The crypto integration would mark a significant expansion of its product suite in consumer payments and banking.
The sources said the crypto integration is under development and has not been officially announced. No timeline or specific assets to be supported have been publicly disclosed.
If implemented, the feature would position OnePay among mainstream retail-backed platforms bridging traditional banking and digital assets. Walmart's choice to embed crypto could affect crypto adoption among everyday consumers given the retailer's customer base.
OnePay is majority-owned by Walmart and backed by Ribbit Capital. The platform currently offers high-yield savings, debit card services, and a digital wallet. The crypto integration would mark a significant expansion of its product suite in consumer payments and banking.
The sources said the crypto integration is under development and has not been officially announced. No timeline or specific assets to be supported have been publicly disclosed.
If implemented, the feature would position OnePay among mainstream retail-backed platforms bridging traditional banking and digital assets. Walmart's choice to embed crypto could affect crypto adoption among everyday consumers given the retailer's customer base.
OnePay has strengthened its fintech presence in 2025. The company partnered with Synchrony Financial to reintroduce Walmart-branded credit cards, integrating them into the OnePay ecosystem. It also launched installment loan offerings in collaboration with Klarna, giving Walmart shoppers flexible payment options managed through OnePay.
The crypto expansion comes amid regulatory scrutiny of digital assets in the United States. Questions remain about how OnePay will comply with U.S. financial and crypto laws. Analysts expect the firm may partner with licensed custodians or exchanges to implement the feature.
OnePay would join other mainstream financial institutions offering crypto services through mobile apps. PayPal, Venmo, and Cash App already allow users to buy and sell cryptocurrencies within their platforms.
OnePay launched in 2021 as Walmart's entry into digital banking services. The platform targets Walmart customers with accessible banking products and lower fees than traditional banks.
The crypto feature development reflects broader interest from major retailers in digital asset services as regulatory frameworks evolve.
The crypto expansion comes amid regulatory scrutiny of digital assets in the United States. Questions remain about how OnePay will comply with U.S. financial and crypto laws. Analysts expect the firm may partner with licensed custodians or exchanges to implement the feature.
OnePay would join other mainstream financial institutions offering crypto services through mobile apps. PayPal, Venmo, and Cash App already allow users to buy and sell cryptocurrencies within their platforms.
OnePay launched in 2021 as Walmart's entry into digital banking services. The platform targets Walmart customers with accessible banking products and lower fees than traditional banks.
The crypto feature development reflects broader interest from major retailers in digital asset services as regulatory frameworks evolve.
Author
Sebile Fane cut her teeth in blockchain by building tiny NFT experiments with friends in her living room, long before the buzzwords took hold. She’s driven by a curiosity for the human stories behind smart contracts — whether it’s a small-town artist minting her first token or a DAO voting on climate grants — and weaves technical insight with genuine empathy.
Recommended