Trump’s WLFI Token to unlock on Sept 1 - valuation $30B?
The Trump family’s crypto project, World Liberty Financial (WLFI), is set to unlock 20% of its tokens on September 1, 2025, officially entering circulation and marking a major turning point for the governance token once described as “potentially non-tradable forever.”
From political symbol to tradable asset
WLFI was established in September 2024 under the guidance of real estate mogul Steve Witkoff and his son Zach, with the Trump family playing a prominent role. Donald Trump is listed as “Chief Cryptocurrency Advocate,” while his sons Eric, Donald Jr., and Barron serve as “Web3 Ambassadors.”
Initially designed as a governance token granting holders voting rights on protocol upgrades, WLFI has now shifted toward active circulation. The first release will unlock 20% of presale tokens purchased at $0.015 and $0.05, while the remaining 80% will remain locked pending community governance decisions.
Early sales and market valuation
WLFI’s first ICO in October 2024 raised $300 million, selling 20 billion tokens at $0.015 each. A second round, launched on Trump’s inauguration day in January 2025, sold 5 billion tokens at $0.05, raising another $250 million.
The token’s current OTC price of $0.24 implies a market valuation of nearly $30 billion - more than 16 times higher than its first round valuation. Analysts say the unlocking could trigger a major “price revaluation moment,” similar to the explosive growth seen in the TRUMP token, which reached an $80 billion market cap.
Who’s backing WLFI?
WLFI has attracted high-profile investors:
- Justin Sun - TRON DAO subscribed to 3 billion WLFI for $30M at a deep discount, later joining as an advisor.
- Aqua 1 Fund - purchased $100M in WLFI, now holding 800M tokens, and plans joint ventures in RWA tokenization.
- DWF Labs - invested $25M in April 2025.
- Mike Dudas (6th Man Ventures) - bought $145K worth of WLFI in January.
- Other investors include BarnBridge DAO’s Troy Murray and Gibraltar-based Sigil Fund.
What’s next for WLFI?
The unlocking of WLFI marks the token’s transformation from a “political-financial-crypto” experiment into a real tradable asset. Market watchers will be closely monitoring September 1, as WLFI’s debut in open circulation could determine whether it cements its role as a serious governance and financial instrument - or remains primarily a politically charged symbol.
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