Startale & Twin Planet announce entertainment tokenized assets
Startale Group partnered with talent agency Twin Planet to create Entertainment Tokenized Assets in Japan. These on-chain tools will package entertainment rights and revenue with transparent ownership and programmable distribution.
The partnership targets Japanese entertainment intellectual property including music, live events, and characters. The companies aim to connect fans, creators, and capital while meeting Japanese regulations first, before expanding globally.
Entertainment Tokenized Assets will transfer core economic rights for entertainment properties onto blockchain infrastructure. The companies state that moving rights and revenues onto a blockchain-based system can make distribution more efficient and broaden participation.
Entertainment Tokenized Assets will transfer core economic rights for entertainment properties onto blockchain infrastructure. The companies state that moving rights and revenues onto a blockchain-based system can make distribution more efficient and broaden participation.
The system creates new compliant ways to raise funds outside Japan’s traditional production-committee system.
Twin Planet brings talent management expertise, creator networks, and IP activation experience to the partnership. Startale will handle product standards and infrastructure development. Startale outlined a three-phase plan: defining token standards and operating rules, building primary and secondary distribution systems, and launching the program step by step with clear milestones.
Sota Watanabe, Startale CEO, said "Japan has the cultural power to shape global entertainment" and that on-chain technology provides "the rails" to amplify that reach.
The ETA launch follows other Startale tokenization initiatives in Japan. In late August, the company announced a joint project with a major domestic financial group to build an on-chain platform for round-the-clock trading of tokenized equities and other real-world assets.
Startale also co-developed Soneium, an Ethereum Layer-2 network launched earlier this year with a large Japanese technology company.
Twin Planet brings talent management expertise, creator networks, and IP activation experience to the partnership. Startale will handle product standards and infrastructure development. Startale outlined a three-phase plan: defining token standards and operating rules, building primary and secondary distribution systems, and launching the program step by step with clear milestones.
The ETA framework operates on several principles. Assets must be compatible with major wallets and apps, run on market-grade infrastructure that uses permissions where necessary while remaining open where possible, and be accessible to institutional and retail participants under clear rules.
Twin Planet CEO Kenji Yashima said the goal is to "grow entertainment together with fans in in entirely new ways." He added that Startale's ability to operate at scale can unlock more potential for creators and IP.
Sota Watanabe, Startale CEO, said "Japan has the cultural power to shape global entertainment" and that on-chain technology provides "the rails" to amplify that reach.
The ETA launch follows other Startale tokenization initiatives in Japan. In late August, the company announced a joint project with a major domestic financial group to build an on-chain platform for round-the-clock trading of tokenized equities and other real-world assets.
Startale also co-developed Soneium, an Ethereum Layer-2 network launched earlier this year with a large Japanese technology company.
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