MMA.INC plans Web3 hub with Trump Jr. as strategic advisor
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MMA.INC has announced plans to develop a Web3 platform aimed at engaging 700 million global mixed martial arts fans through digital rewards and blockchain-based participation tools.
The company, listed on the NYSE American under the ticker MMA, is building the MMA.INC Utility Token on the Solana blockchain. MMA.INC also plans to integrate stablecoins to enable smoother transactions and reduce volatility for users and gym partners. The utility token will be designed to reward active community participation, encourage long-term engagement, and enhance the lifetime value of customers for both the company and its gym partners.
While details such as total supply, earning mechanisms, and governance frameworks are still being finalized, the firm intends to create a balanced token economy. Token holders will likely be able to earn rewards for training, contributing to the community, and participating in platform governance.
The platform is scheduled for launch in early 2026 and will expand on the company’s existing network, which includes more than 800 partner gyms and around 77,000 monthly active users connected through its BJJLink application.
There is also another competitive edge. Donald Trump Jr. had joined MMA.INC as a strategic advisor on September 9, 2025. His role involves helping the company shape its digital and community engagement strategy as it expands into crypto and Web3. Trump Jr. is expected to support brand development and partnerships, particularly around sports and entertainment audiences.
While details such as total supply, earning mechanisms, and governance frameworks are still being finalized, the firm intends to create a balanced token economy. Token holders will likely be able to earn rewards for training, contributing to the community, and participating in platform governance.
The platform is scheduled for launch in early 2026 and will expand on the company’s existing network, which includes more than 800 partner gyms and around 77,000 monthly active users connected through its BJJLink application.
There is also another competitive edge. Donald Trump Jr. had joined MMA.INC as a strategic advisor on September 9, 2025. His role involves helping the company shape its digital and community engagement strategy as it expands into crypto and Web3. Trump Jr. is expected to support brand development and partnerships, particularly around sports and entertainment audiences.
His younger brother, Barron Trump, is being considered for a board role at TikTok as part of the platform’s transition to U.S. ownership. Both developments serve as a clear sign: the Trump family is expanding own involvement in digital platforms and blockchain-linked ventures.
The company plans to release further updates as development progresses, including disclosures on how the token will support its “get paid to train” model and broader ecosystem growth.
In parallel, MMA.INC is developing a Digital Asset Treasury Framework to complement its core business. The framework is expected to generate sustainable revenue through staking yields, providing operational support and liquidity for the platform. The company noted that its approach differs from traditional treasury models that primarily rely on holding cryptocurrencies for price appreciation, aiming instead for ongoing, yield-based returns tied to real economic activity.
The company plans to release further updates as development progresses, including disclosures on how the token will support its “get paid to train” model and broader ecosystem growth.
In parallel, MMA.INC is developing a Digital Asset Treasury Framework to complement its core business. The framework is expected to generate sustainable revenue through staking yields, providing operational support and liquidity for the platform. The company noted that its approach differs from traditional treasury models that primarily rely on holding cryptocurrencies for price appreciation, aiming instead for ongoing, yield-based returns tied to real economic activity.
Author
Sebile Fane cut her teeth in blockchain by building tiny NFT experiments with friends in her living room, long before the buzzwords took hold. She’s driven by a curiosity for the human stories behind smart contracts — whether it’s a small-town artist minting her first token or a DAO voting on climate grants — and weaves technical insight with genuine empathy.
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