Meta orders Metaverse team to boost speed 5x with AI
Meta is doubling down on AI as Metaverse employees have been ordered to use artificial intelligence to work five times faster. The goal is to make AI a core tool across the company.
Meta’s leadership has directed its Metaverse division to fully integrate artificial intelligence into daily operations and boost efficiency fivefold. The directive came from Vishal Shah, Meta’s VP of Metaverse, in an internal memo titled “AI4P: Think 5X, not 5%,” meaning “think fivefold growth, not five percent.”
Meta already allows job candidates to use AI during programming interviews, and CEO Mark Zuckerberg previously said that “within 18 months, most of Meta’s code will be written by AI.”
However, the initiative has raised concerns. Developers warn about a rise in so-called “vibe coding,” when AI generates code that works but is difficult to understand or maintain. The industry is also seeing the emergence of the term “comprehension debt” - the cost of not understanding AI-generated logic, which can lead to bugs and technical chaos.
Meta plans to hold a series of educational events, including two “Metaverse Days of AI Learning”, where engineers, designers, and managers can master new AI tools. Shah calls the initiative “a fundamental rethinking of how we work and build.”
Previously, the company announced that starting December 16, it will use chats and voice conversations with Meta AI to personalize ads, posts, and Reels on Facebook, Instagram, WhatsApp, and Messenger. The update will affect users who talk to Meta AI while logged in and may also shape what they see across connected accounts.
Meta’s leadership believes that without deep AI integration, the company will not be able to pull the Metaverse out of losses - its Reality Labs division has already lost $45 billion over the past three years.
Press release by WIRED. Source: wired.com
The goal of the program is to make AI use a habit, not an experiment. “Our task is to integrate AI into every major code repository and workflow,” Shah stated. He emphasized that by the end of 2025, 80% of Metaverse employees must use AI tools in their daily work.
Meta already allows job candidates to use AI during programming interviews, and CEO Mark Zuckerberg previously said that “within 18 months, most of Meta’s code will be written by AI.”
However, the initiative has raised concerns. Developers warn about a rise in so-called “vibe coding,” when AI generates code that works but is difficult to understand or maintain. The industry is also seeing the emergence of the term “comprehension debt” - the cost of not understanding AI-generated logic, which can lead to bugs and technical chaos.
Meta plans to hold a series of educational events, including two “Metaverse Days of AI Learning”, where engineers, designers, and managers can master new AI tools. Shah calls the initiative “a fundamental rethinking of how we work and build.”
Previously, the company announced that starting December 16, it will use chats and voice conversations with Meta AI to personalize ads, posts, and Reels on Facebook, Instagram, WhatsApp, and Messenger. The update will affect users who talk to Meta AI while logged in and may also shape what they see across connected accounts.
Meta’s leadership believes that without deep AI integration, the company will not be able to pull the Metaverse out of losses - its Reality Labs division has already lost $45 billion over the past three years.
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