Coinbase plans BNB listing after public debate on exchange rules

Coinbase plans to add BNB after a community debate on exchange listing practices involving Jesse Pollak and Changpeng Zhao (CZ).
A roadmap update by Coinbase indicates an intent to list BNB on the U.S. exchange, pending customary reviews.
The timing came a day after a series of X posts and discussions, involving Limitless Labs CEO CJ Hetherington, head of Base Jesse Polla, and Binance founder/ex CEO CZ.
First, Hetherington compared Binance’s listing terms with Coinbase’s in an X post, highlighting Binance’s fees and token supply requirements. This raised a wider industry debate over listing practices. In a separate post, Jesse Pollak said exchange listings should cost “0%.” Trader @YazenXBT criticized Coinbase for not listing BNB, the third-largest crypto by market cap. CZ reposted his message, joining the debate and calling for projects not to pay exchange fees if they disagree with listing policies.
On October 16, Kraken announced it would add BNB staking in addition to spot trading. Sharing the news, Tron founder Justin Sun tagged Coinbase and CZ, asking about BNB’s listing on Coinbase.
Listing a 3rd largest market cap crypto should be a no-brainer. Excellent liquidity, volume and ecosystem. Not listing it is a loss for the exchange themselves,CZ wrote.
In another post, CZ urged Coinbase to list more projects built on Binance. He noted that Binance has listed several Base projects, while Coinbase hasn’t listed any BNB Chain projects yet.
Besides adding BNB to its roadmap, Coinbase introduced “The Blue Carpet,” a listings program aimed at making token listings more transparent with no listing fees.
This step shows the impact of the community and developments in competition policy in crypto. However, users have raised concerns about whether these changes will truly benefit the wider crypto industry or if smaller projects will remain in the shadows.
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