Binance listing faces allegations on X; exchange responds

A public dispute broke out on X after CJ Hetherington, CEO of Base-native project Limitless, criticized Binance’s listing policies.
CJ said Binance’s listing terms include a combined 9% share of the project’s token supply earmarked for airdrops, marketing, and a BNB holder program, plus a security deposit of around $2.25 million and liquidity commitments. He compared Binance’s policy to that of Coinbase, saying the latter just encourages “building something meaningful.”
The post, published on October 14, 2025, raised heated discussions on the social platform. Howard Peng, Web3 developer and ex data analyst at Binance defended the exchange’s listing process. According to Peng, Coinbase listings lost their appeal. He accused CJ of breaching an NDA and downplaying the value of Base ecosystem projects. “No NDA was signed,” CJ responded.
The argument got heated with thousands of comments from the community. Binance Customer Support clarified the listing process on its official account, stating the exchange does not profit from listings. “Binance does not charge listing fees, and the security deposit is required for the protection of users,” the account wrote. The exchange also denied claims of token dumping.
Binance criticized CJ for the “illegal and unauthorized disclosure of confidential communications with Binance,” saying it will take measures to reserve its rights, including legal action.
CJ also shared that Binance founder and ex-CEO Changpeng Zhao (CZ) blocked him on X after the post. CZ denied this, claiming the image was fake, and said he prefers to ignore such matters.
Other crypto community members also reacted. Mike Dudas, co-founder of The Block, revealed he saw a listing offer under the same conditions CJ mentioned, and no NDA was signed.
Other crypto community members also reacted. Mike Dudas, co-founder of The Block, revealed he saw a listing offer under the same conditions CJ mentioned, and no NDA was signed.
Jesse Pollak, who leads Coinbase’s Base network and is an investor in Limitless, argued that exchange listings should cost “0%,” further amplifying criticism of centralized exchange fees.
Disagreements over exchange listing practices periodically surface in crypto, with builders and investors debating costs, lockups, and liquidity obligations.
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