Will Apple’s rally hold after the quarterly results
After today’s market close, Apple is expected to publish its financial results for the third quarter of 2025.
Apple will report fiscal Q3 2025 results after today’s market close, testing whether its 30% share rally since September can hold. Investors link this surge to the strong launch of the iPhone 17 and higher prices across the line-up.
Attention now turns to the quarterly report: will it meet the higher expectations?
According to the consensus, revenue for the quarter could grow by roughly 7–8% to about $102 billion, with earnings near $1.77 per share. Analysts expect iPhone sales to be the main driver, while services should keep double‑digit growth and support overall margins.
At the same time, investors closely compare Apple’s growth with the broader tech sector. A more measured pace versus some faster‑growing peers keeps alive the debate about the fair value of Apple’s shares – whether today’s capitalisation runs ahead of revenue and profit trends and could invite a later downward reassessment.
Apple shares have rallied since the start of autumn. Source: Nasdaq
Optimism is reinforced by early sales data: in the US and China, the first ten days of iPhone 17 outperformed last year’s line. That briefly lifted Apple’s valuation above $4 trillion, joining Nvidia and Microsoft in the trillion-plus tier.
The market also factors in geographic and production shifts: expanding assembly for the US market in India should reduce exposure to tariffs and logistics, though some extra costs are still expected this quarter.
Beyond iPhone, services remain a stabiliser: subscriptions to iCloud, Apple Music, Apple TV+ and other digital offerings continue to set records.
Shareholders also want more clarity on the product road map for artificial intelligence. Management has already made strategic statements about revamping Siri, bringing generative features to core apps (Messages, Notes, Photos) and prioritising on‑device processing and Private Cloud Compute. However, fuller assistant upgrades and ecosystem‑wide AI integrations are slated for 2026–2027.
Because of this, the market’s reaction to the report could be sharp, as some investors think Apple is not moving fast enough with current trends.
Options pricing implies notable swings, and any post‑earnings guidance or commentary may move the shares significantly.
